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Trump-vodka

What will one hundred American dollars buy you at the largely empty Donald Trump-branded hotel in D.C.? About what you’d expect:

The bar at the new Trump International Hotel in Washington, Benjamin’s Bar and Lounge, is a sprawling space with high ceilings, few customers and too-sweet cocktails that go for $20 to $100, the most expensive being the bar’s namesake, a concoction of rye, potato and winter wheat vodka, shaken and served with raw oysters and caviar. There is also, inexplicably, a section of the menu called BY THE CRYSTAL SPOON that offers literal spoonfuls of wine for anywhere from $15 to $140. The venue is decorated in blue and white, with plush stools made of velvet and a mirrored wall of empty, crystal barware.

It doesn’t carry the parody of “what rich people would like drink” quite far enough. Take out the rye, add another type of vodka (preferably one with gold leaf), shave some truffles over the top, and charge $1,000. Offer a $5 discount off a spoonful of wine with your fifth purchase.

Anyway, this liquor won’t move itself, so they’re getting some marketing oomph:

On Wednesday morning, he will take a break from his campaign-trail duties, which at this point consist of rallies designed to flatter his ego and pander to people who already support him, to appear here for a ribbon cutting ceremony.

Well, in fairness, even this bar is probably a better investment at this point.

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