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Let’s Chat About the Olympics Coverage

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RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
RIO DE JANEIRO, BRAZIL – AUGUST 14: Usain Bolt of Jamaica competes in the Men’s 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil. (Photo by Cameron Spencer/Getty Images)

God, NBC’s coverage of the Olympics was horrible. Not surprisingly, NBC’s ratings plummeted from previous games. NBC is of course blaming it on the damn kids and their desire to watch events live. Well, isn’t that shocking! Actually being connected to the world and wanting to see action as it happens instead of having it spoonfed to you by Bob Costas and commercial after commercial after commercial. Who wouldn’t want to see that! That stuff might work for my parents’ generation, but not only is it disastrous for those crazy millennials but really for any demographic under the age of 50 who has adopted modern technology to shape their entertainment choices.

Maybe NBC should quit whining and figure out to present a decent product.

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