Another key departure sees Mark Penn leave Microsoft in September. Penn was the main driving force behind Microsoft’s highly criticized Scroogled campaign. Penn says he is leaving Microsoft to form a private equity fund, but his departure could see him rejoin the political world ahead of the the upcoming presidential campaigns.
1)The list of investors willing to invest in Mark Penn’s equity fund would be one of the most valuable collections of leads in sales history. 2)If he goes the “rejoin the political world” route, I recommend that he try his more natural ideological allies in the Republican Party.