I dislike the term "soft power." We owe the term to the late, great Joseph Nye. He popularized it in his 1990 book, Bound to Lead. Nye's book was, first and foremost, an intervention in the "declinism" debates of the later 1980s. Japan was at...
soft power
Photo by Gage Skidmore (CC BY-SA 2.0) If you followed me on Twitter in 2016-2017 or read some of my posts in the same period, you may know that one.