Stage 4 capitalism

Have you made a lot of terrible life decisions?

Then our product is specifically for you!

Wow, this sounds like it’s designed specifically to prey on people who make bad financial decisions, by encouraging them to make more such decisions in the wake of their previous mistakes. Let’s ask the CEO about that:

We didn’t build Coverd to help people inhibit their spending; we built it to make spending exciting. We let spenders win twice – the second time is when they play it back and win. Our users want immediacy and upside. Coverd gamifies transactions with real financial leverage, meeting users where they are and turning spending into a moment they look forward to. 

That this is (probably) legal tells you a lot about how degenerate the financialization of everything has become.