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He Gets Us

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A Vegas-themed He Gets Us campaign advertisement at Harmon Corner in Las Vegas. Photo courtesy of He Gets Us

When watching the Super Bowl and other big televised events, you’ve probably seen those weird “He Gets Us” Jesus commercials that have a patina of tolerance to them. It’s so rare to even see that from the most public side of Christianity these days that it was…curious anyway. But, as you probably figured, despite the gild of the message, the organization behind it is another super far right evangelical extremist organization.

As Andrew Perez reported at The Lever, the Servant Foundation donated more than $50 million to the Alliance Defending Freedom, a conservative Christian legal organization that helped draft the Mississippi abortion law at the core of the Supreme Court’s overturning of Roe v. Wade. Fresh off that victory, they’re seeking to block the abortion drug mifepristone.

The group is also leading a Supreme Court case that argues businesses should be allowed to discriminate against LGBTQ+ customers. The organization previously argued in the 2018 Supreme Court case Masterpiece Cakeshop v. Colorado Civil Rights Commission that involved a baker who refused to make wedding cakes for same-sex couples.

A 2020 tax return showed that the nearly $1 billion asset-holding Servant Foundation’s top contributions were to the Alliance Defending Freedom, according to Lever.

The “He Gets Us” campaign also received money from donors like Hobby Lobby billionaire co-founder David Green, who sued the government to overturn Obamacare’s contraception mandate for company coverage due to “religious objections.” The court ruled in 2014 that Hobby Lobby could in fact deny contraceptive coverage to its employees. Green’s Hobby Lobby warehouses were also ordered to return thousands of Iraqi artifacts “collected” by the tycoon to adorn the Museum of the Bible, which Green is a primary funder of and tax write-off benefactor of.

“He Gets Us” also ran an ad earlier in the Super Bowl urging viewers to be more childlike, since “Jesus didn’t want us to act like adults.” The Super Bowl ads are part of a larger campaign; another “He Gets Us” ad positions Jesus as an influencer “canceled” by the “establishment.”

Jesus, totally canceled!

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