Milk, Brought to You by Coke
By Coca-Cola is dealing with lagging soda sales by investing in moo juice:
With soda sales sagging, Coca-Cola is moving into the dairy business. It plans to offer milk with some big differences to the stuff now on supermarket shelves: For starters, it will cost twice as much.
A Coke exec told a conference last week that the company’s Fairlife will be “a milk that’s premiumized and tastes better and we’ll charge twice as much for it as the milk we’re used to buying,” the Guardian reports. Chief Customer Officer Sandy Douglas said the milk, which is being produced in venture involving 92 family-owned farms and will launch next month, will contain 50% more protein and 30% less sugar than regular milk.
A filtering process will also make it lactose-free.
Why, yes, I would love to pay twice as much for my milk! And I know that if there’s one company I trust to produce milk that is lower in sugar and higher in good things for you, it’s Coca-Cola.
I’m not lactose-intolerant so I can’t speak to this, but is there a real appeal to a lactose-free milk that would convince people to pay twice as much as regular milk? I know dairy-free faux dairy products, such as the unfortunate “cheese,” are not great, but there are lots of other ways to cook as well. Just curious here.