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Those Wealthy Bloggers, with their Flashy Clothes and Fast Cars….

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Mark Penn is messing with my business:

It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. Bloggers can get $75 to $200 for a good post, and some even serve as “spokesbloggers” — paid by advertisers to blog about products. As a job with zero commuting, blogging could be one of the most environmentally friendly jobs around — but it can also be quite profitable.

Back of the envelope calculations indicate that LGM should have generated some $150000 last year alone, and probably close to half a million over the life of the blog. I’m not saying that we haven’t collected that much; who keeps track? My plan was to conceal the profits from my co-bloggers indefinitely, but now that the cat is out of the bag I’m going to have to come up with some story about how I invested it in Florida real estate, rather than just my coke habit.

That, or Mark Penn is still an idiot.

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