As the Saudi government tried to remake its image, it carefully tracked how some of its more controversial decisions were received, and how the country’s most influential citizens online shaped those perceptions.
After the country announced economic austerity measures in 2015 to offset low oil prices and control a widening budget gap, McKinsey & Company, the consulting firm, measured the public reception of those policies.
In a nine-page report, a copy of which was obtained by The Times, McKinsey found that the measures received twice as much coverage on Twitter than in the country’s traditional news media or blogs, and that negative sentiment far outweighed positive reactions on social media.
Three people were driving the conversation on Twitter, the firm found: the writer Khalid al-Alkami; Mr. Abdulaziz, the young dissident living in Canada; and an anonymous user who went by Ahmad.
After the report was issued, Mr. Alkami was arrested, the human rights group ALQST said. Mr. Abdulaziz said that Saudi government officials imprisoned two of his brothers and hacked his cellphone, an account supported by a researcher at Citizen Lab. Ahmad, the anonymous account, was shut down.
Sometimes, it’s the people you most suspect.