Adam Serwer has a brilliant essay about how people tried to delude themselves about racist political campaigns:
Thirty years ago, nearly half of Louisiana voted for a Klansman, and the media struggled to explain why.
It was 1990 and David Duke, the former grand wizard of the Ku Klux Klan, astonished political observers when he came within striking distance of defeating incumbent Democratic U.S. Senator J. Bennett Johnston, earning 43 percent of the vote. If Johnston’s Republican rival hadn’t dropped out of the race and endorsed him at the last minute, the outcome might have been different.
Was it economic anxiety? The Washington Post reported that the state had “a large working class that has suffered through a long recession.” Was it a blow against the state’s hated political establishment? An editorial from United Press International explained, “Louisianans showed the nation by voting for Duke that they were mad as hell and not going to take it any more.” Was it anti-Washington rage? A Loyola University pollster argued, “There were the voters who liked Duke, those who hated J. Bennett Johnston, and those who just wanted to send a message to Washington.”
Duke’s strong showing, however, wasn’t powered merely by poor or working-class whites—and the poorest demographic in the state, black voters, backed Johnston. Duke “clobbered Johnston in white working-class districts, ran even with him in predominantly white middle-class suburbs, and lost only because black Louisianans, representing one-quarter of the electorate, voted against him in overwhelming numbers,” The Washington Post reported in 1990. Duke picked up nearly 60 percent of the white vote. Faced with Duke’s popularity among whites of all income levels, the press framed his strong showing largely as the result of the economic suffering of the white working classes. Louisiana had “one of the least-educated electorates in the nation; and a large working class that has suffered through a long recession,” The Post stated.
By accepting the economic theory of Duke’s success, the media were buying into the candidate’s own vision of himself as a savior of the working class. He had appealed to voters in economic terms: He tore into welfare and foreign aid, affirmative action and outsourcing, and attacked political action committees for subverting the interests of the common man. He even tried to appeal to black voters, buying a 30-minute ad in which he declared, “I’m not your enemy.”
A few days after Duke’s strong showing, the Queens-born businessman Donald Trump appeared on CNN’s Larry King Live.
“It’s anger. I mean, that’s an anger vote. People are angry about what’s happened. People are angry about the jobs. If you look at Louisiana, they’re really in deep trouble,” Trump told King.
Trump later predicted that Duke, if he ran for president, would siphon most of his votes away from the incumbent, George H. W. Bush—in the process revealing his own understanding of the effectiveness of white-nationalist appeals to the GOP base.
Read the whole etc.