In other words, is the whole “presidential campaign” thing just the grifter’s classic use of misdirection?
It is increasingly clear that Trump’s actions are inconsistent with any rational plan to become president. He is unpopular on a scale that defies historical precedent, utterly loathed by overwhelming majorities. Some people believed Trump was merely playing the part of a right-wing provocateur in order to stand out from the field and win his party’s nomination, and would “pivot” to the center afterward, but these hopes have been dashed. Trump has only become more hated. Nor is he doing basic tasks required of a nominee. When he was asked to call two dozen major Republican donors, Politico reports, Trump called three of them and then packed it in. . .
What it could well be is a plan to launch an independent media organ. Sarah Ellison reports that Trump is exploring the possibility of a television or other media venture that would cater to his loyalists. “According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the ‘audience’ currently supporting him,” she writes. “He has also discussed the possibility of launching a ‘mini-media conglomerate’ outside of his existing TV-production business, Trump Productions LLC.” According to Ellison, Trump chafes at the way media have been able to make money off his antics without him getting a cut — a piece of reporting that happens to comport with Trump’s frequent public boasts about the ratings he commands and the money others are making off him.
And if this is Trump’s plan, it makes sense. Perhaps he grasps a truth the official Republican Party has refused to acknowledge: The conservative base is a subculture. It is a numerically large subculture, but a subculture nonetheless. It rejects the moral values of the larger society and wallows within its own imaginary world, in which Barack Obama is a foreign-born agent of anti-American interests, global warming is a lie concocted by greedy scientists or perhaps the Chinese, and hordes of foreigners are rendering the United States unrecognizable. The greater the gulf between the reality perceived by Trump’s supporters and the reality experienced by the rest of the world, the worse for the Republican Party, but all the more profitable for the media that can cater to their delusions. Figures like Rupert Murdoch, Ann Coulter, and Rush Limbaugh have grown rich doing so. Trump may have figured out that there’s no reason he should work for them when he can cut out the middleman.
My best guess remains what it was ten months ago:
Trump’s campaign started as a publicity stunt, but has since spun out of control. It’s the plot of The Producers, but, increasingly, the joke’s on the GOP. And, now that Trump’s bottomless narcissism is being fed by the spectacle of his transformation into a “serious” candidate, it’s hard to predict where all this will ultimately end up.