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The 70s in an Image

[ 92 ] April 14, 2012 |

Wow.

H/t Amanda Marcotte

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Comments (92)

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  1. ploeg says:

    Why burn your bra when you can dissolve it in Smirnoff?

  2. calling all toasters says:

    Liberation! Vodka! Sexy!

  3. STH says:

    Liberation through booze. That’s what I’ve been doing wrong all this time!

  4. gocart mozart says:

    Libation liberation!

  5. DrDick says:

    It really was a different time. In both good and bad ways.

  6. sparks says:

    Erik, you missed the ’70s booze ad for some brand of scotch, “The Perfect 12-year-old” with a pubescent girl and an older man in the ad.

    Looking back, the ’70s were really strange.

  7. joe from Lowell says:

    A better, or at least funnier, image for the tag line would be a bottle of Smirnoff with a bra stuffed in the top, molotov-style.

  8. gaz says:

    needs MOAR cocaine.

  9. TBogg says:

    …and How I Met Your Mother was born.

    • homunq says:

      If that were my mom in the ad, I’d love it. Unless of course she had been harassed at the ad shoot, which now that I think of it is more likely than not.

  10. Spud says:

    70′s advertising in a nutshell

    1. Commercial appropriation of hippie ethos without any of that annoying communal stuff

    2. The unambiguous message, “use this product, get laid” Cleavage squarely in the middle of the eye-line

    3. Hawking cheap mass produced, little loved, swill as something classy and cultured (The Rich Corinthian Leather approach)

    • Alan Tomlinson says:

      70′s All advertising in a nutshell . . . .

      With contempt for all who work in advertising, alcohol, tobacco, gambling, etc.

      Alan Tomlinson

    • Manju says:

      70′s advertising in a nutshell…Commercial appropriation of hippie ethos without any of that annoying communal stuff

      You can’t blame Smirnoff for retaliating.

      IIRC, the lefty-temperance movement was very much alive at that time…so much so that Joan Baez & Co ere informing us that “Girls Say Yes To Boys Who Say No [to the Draft]”

    • DrDick says:

      2. The unambiguous message, “use this product, get laid” Cleavage squarely in the middle of the eye-line

      That, along with drugs, was pretty much what the 70s were about.

      • c u n d gulag says:

        Also too: bad hair.

        And, in the mid-70′s, some really, really BAD music – at least until Raggae, Punk, New Wave, and the earliest form of Rap, started to emerge.

        • Manju says:

          And, in the mid-70′s, some really, really BAD music

          Thats only because everybody was busy kung fu fighting like a rhinestone cowboy.

        • Spud says:

          Also also: Fugly furniture and horrors that passed for business attire.

          There was some good music around that time. Led Zepplin, Black Sabbath, Post-Barrett Floyd, Who’s Next…

          • Bill Murray says:

            There was some good music around that time. Led Zepplin, Black Sabbath, Post-Barrett Floyd, Who’s Next…

            for me i say, no, no, no and yes

            for good pre-76 70s music, it’s The Modern Lovers, Big Star and probably Blue Oyster Cult

            • Walt says:

              If I were going to write a comment parodying the Official Hipster View of the 70s, it would be by splicing Bill Murray and M. Bouffant’s comments together.

              • Bill Murray says:

                but it doesn’t change the fact Led Zeppelin, Black Sabbath and Pink Floyd are overrated and teh suck

                • Walt says:

                  Post-Barrett Pink Floyd is so much better than Big Star it’s not even funny. “Big Star is the best band of the 70s” is pure in-group signaling. If they had been Top 40 at the time, they would be completely forgotten now.

                • Bill Murray says:

                  well that’s certainly an opinion. I find Pink Floyd to be one of the most boring, overrated bands I’ve ever listened to. When I was a youngster, Pink Floyd were the hipster beloved band that you think Big Star was. Well there were a few years in the 90s when Big Star was a little hipster beloved. Maybe we just knew different hipsters.

                • Walt says:

                  Really? I heard much rending of garments and gnashing of teeth when Alex Chilton died.

                • Halloween Jack says:

                  I think that Big Star occupies the same space as the Velvet Underground did immediately before it: they didn’t sell a lot of records, but everyone who bought one started their own band. Syd Barrett’s Floyd, on the other hand, is for that odious subspecies of hipster who picks up your copy of DSOTM or The Wall and asks you what you thought of The Piper At the Gates of Dawn in an utterly affected casual tone, knowing full well what the answer will probably be. (See also: pre-Henry Rollins Black Flag.)

          • M. Bouffant says:

            Post-Barrett Floyd is THE SUCK.

          • RhZ says:

            Thin Lizzy, Genesis w/ Gabriel…

          • c u n d gulag says:

            Er… uhm… Spud…
            “Who’s Next” was released in in 1971.
            It came after “Tommy,” and before my favorite album of all time, “Quadrophenia,” which was released in ’73.

            Maybe you’re thinking of their 1975 album, “The Who By Numbers”? It was a decent one, but nowhere near as good as the three before it.

            • Spud says:

              Er… uhm… Spud…
              “Who’s Next” was released in in 1971.
              It came after “Tommy,” and before my favorite album of all time, “Quadrophenia,” which was released in ’73.

              My bad. Right decade though.

              In my defense, my age was measured in days when it came out.

        • LeeEsq says:

          I’m probably going to loose a great deal of respect but if you are referring to disco, it isn’t necessarily bad music if you know how to dance to it. If you don’t know how to dance it sucks, but its perfectly good music.

        • DrDick says:

          Worse than the 80s? You have to be kidding me.

      • chris says:

        I hate to break this to you, but getting laid has been a major, verging on obsessive, concern of human beings in *all* decades, not just the 70s.

        Sometimes it takes second place to not dying. Sometimes.

        • Bill Murray says:

          where does pretending you are dying to get laid fall?

        • Spud says:

          I hate to break this to you, but getting laid has been a major, verging on obsessive, concern of human beings in *all* decades, not just the 70s.

          True enough, but in the 70′s it was oozing out of everything in the pop culture.

          After the 80′s made getting anonymous strange dangerous. Things cooled off a bit.

          People still had to see porno films in theaters with others. Time Square was like this

          Now its neutered

          Gays in the media went from this to this

          Do you really think anyone would have taken an anti-contraception platform seriously in the 70′s?

      • wsd says:

        Sure, but you were actually getting laid.
        Talk to the people who came of age during the AIDS scare/abstinence era. Their liquor ads and beer commercials were selling the impossible.

  11. Jim Lynch says:

    Remember the Harvey Bristol Cream commercials? Gilda Radner single handedly killed that entire ad campaign in a single sketch on Saturday Night Live.

  12. c u n d gulag says:

    Back then, that Smirnoff swill was considered top-shelf vodka.

    Fortunately, my family members are all from Russia and ukraine (sorry, my “u” key doesn’t work, so I copy & paste the letter. But I couldn’t find a capital “u”), so I learned at a very early age that Stoli was far, far, better.

    Btw – look at the SIZE of those gimlet’s!
    And what’s with the single ice-cube?

    • Hey, I thought, James Bond drinks it, why not me?

    • Spud says:

      Really??? Wow. I guess this was before the major foreign vodka boom.

    • Matt says:

      Smirnoff in the US =/= Smirnoff in Russia or the Soviet Union. (Not that the Russian stuff is great, mind you.) They are different companies that split, I believe, at the revolution. Stoli is mostly garbage now, too, unfortunately, though it had been passed in Russia a long time before by Gzhelka and others. (That too is bad now, in the typical Russian way.) The best vodka I’ve had in a long time, though, is 44 North, from Idaho, of all places. Really- give it a try if you can.

      • why bother says:

        vodka is for people who do not like to drink

        • RhZ says:

          Vodka is for people who like to drink, but who do not like the taste of hard liquor.

          Unless they are doing straight shots. Then, they probably like the taste. Or, can’t taste anything anymore…

          • c u n d gulag says:

            You want to do GREAT vodka shots?

            Take a lemon, lime, or orange, or a combo, and peel it, making sure to get all of the white off the rind.

            Dry the rinds over a few days, or place it in an oven at low heat until completely dried out.

            Place the rinds into whatever vodka you want, and leave the bottle in a warm place for a few days, to let the oils infuse into it.

            Then, the day before people are coming over, or that morning, place the bottle in the freezer.

            When people want a shot, pour it in front of them. The vodka will come out like liquid plastic.

            But be careful, it tastes so smooth, people will get f*cked-up in a hurry.

            This can be done with cheap vodka, and it will taste good, or good vodka, and it’ll taste GREAT!

            Also, for great Bloody Mary’s, get a bottle of cheap vodka, pour some out (or, better yet – drink it), and infuse it with a lot of black pepper corns and red pepper flakes. Also, a beef or veggie boullion cube – but that’s optional.

            A couple of dashes of that, with a couple of shots of good/great vodka, V-8, a dash or two of Worcester sauce, celery salt, some lemon juice, and then as much tobasco/pepper sauce and horseradish as you like, or can stand.
            Mix, or stir.
            Garnish with lemon or lime, and a celery stalk or carrot stick.

            Enjoy!

            • Spud says:

              I love doing homemade infused vodka.

              You can really have some fun in experimenting with different tastes or mitigating the effects of the cheap stuff.

              • c u n d gulag says:

                All sorts of fruits work well.

                Also, hot peppers – I caution against habanero’s, though. I call a shot of that “The Flaming A-nie.”

                And the infused vodka will last a long time, as long as you keep it refrigerated.

                But it tastes so damn good, it’s never around for very long anyway.

          • DrDick says:

            Zubrowka tastes pretty good, but I blame the buffalo grass for that.

      • heckblazer says:

        If I had to guess where in the US you’d find a good vodka distillery, the state with all the potatoes would be my first choice.

  13. DocAmazing says:

    Got some feminist cartoons from the late 70s featuring bathroom graffitti: “I thought Wanking was a place in China until I discovered Smirnoff!”

  14. David W. says:

    And this image defined the comedy of the 70s (the funniest decade of the 20th Century, IMO) in an image:

    http://www.flickr.com/photos/wsmonty/3634918376/

    • c u n d gulag says:

      They had so many great covers, it’s hard to tell which one was the best. But that one’s certainly in the top 2 or 3.

      And their HS Yearbook issue, may have been the absolute single funniest magazine in the history of magazines!

  15. redwoods says:

    I’m not sure what’s more Oh, Ew, her dress (it’s all grandma-patterns and then BEWBS!) or dude-bro behind her. His hair? What the hell? The 70′s, a decade of sartorial choices I’m proud to have not lived through. Just don’t say anything about neon or perms.

  16. Walt says:

    I think there’s a semi-deliberate program to discredit the 70s. It was the last time in which capitalism was openly questioned, so everything about it has to be discredited.

  17. Halloween Jack says:

    The thing that keeps drawing my eye in that picture is the dude, and how absolutely predatory he looks. “Yeah, another couple 6 oz. glasses of this stuff* and I’ll get to act out my favorite Penthouse Forum letters!”

    *seriously, WTF.

  18. dumdedumdum says:

    It’s those stemmed glasses that do most of the heavy lifting 70s work.

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