The Republican “messaging” cope
By 
The National Review is trying to convince themselves that they got their doors blown off in Wisconsin because of bad messaging, and it’s hilarious:
It's hilarious watching NRO writers try to figure out why conservatives didn't run ads in Wisconsin touting their position on abortion the way the pro-choice candidate did. Three guesses and the first two don't count! pic.twitter.com/8XElLb3Op8— Scott Lemieux (@LemieuxLGM) April 5, 2023
Those sneaky liberals, tying Daniel Kelly to Trump in the minds of voters by, uh, forcing Kelly to work on Trump's electoral theft efforts, including the plan to send a fraudulent set of electors to defy the will of Wisconsin voters https://t.co/wzBhxEDrIP pic.twitter.com/dzzUjM9Ysv— Scott Lemieux (@LemieuxLGM) April 5, 2023
You can’t really “message” your way out of nominating belligerent shitheads who — and this part is important! — have very unpopular views on the most salient issues in the election campaign.
This is similarly delusional:
I know there are polls suggesting that bans on second-trimester abortions are popular, but running on any kind of national abortion ban isn’t going to work. The “abortion ban” part is what’s going to stick with voters, and moreover nobody is going to think that Republicans are going to be satisfied with a 15-week limit once it’s in place. The country’s second-largest state has a near-total ban on abortion in place and the third-largest will before the summer. Swing voters think Republicans want to ban virtually all abortions because they do, and new “messaging” is not going to change the simple fact that Roe has always been favored by 2-to-1 majorities. Dobbs is a political anchor for Republicans in competitive elections and that’s not going away.