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Elon’s ideas going viral, in the pejorative sense

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Who wants to pay for Facebook?

Meta Platforms Inc. is launching a paid subscription service that enables users to verify their accounts with government identification and receive direct access to customer support.

The aim of Meta Verified is to increase security and authenticity across the company’s services, Chief Executive Mark Zuckerberg said Sunday in social-media posts. It is also meant to “help up-and-coming creators grow their presence and build community faster,” according to a Meta spokesperson.

The service will cost $11.99 a month for Facebook and Instagram accounts that sign up from a web browser, or $14.99 a month for subscriptions through devices running Android and Apple Inc.’s iOS system, according to Meta. Tests of the service will begin in Australia and New Zealand this week. 

In the coming months, the company expects it to roll out in the U.S. and eventually other markets, according to the spokesperson.

Meta’s move with the subscription service reflects several issues the company is facing. It has long grappled with inauthentic accounts and complaints from users about them. A range of users have also raised concerns about unsuccessful efforts to reach customer service when facing issues such as getting hacked or being locked out of their accounts.

Finally, a sales pitch less appealing than Meta’s metaverse!

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