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This Seems Bad


Thanks to commenter Ellie1789 for pointing me to this article in The Atlantic about the enormous disinformation war Trump has waged and will continue to wage this election year. It’s really long (seriously…long), scary, disheartening read, but I did find one bright spot in it:

Former colleagues began noticing a change in Parscale after his promotion. Suddenly, the quiet guy with his face buried in a laptop was wearing designer suits, tossing out MAGA hats at campaign rallies, and traveling to Europe to speak at a political-marketing conference. In the past few years, Parscale has bought a BMW, a Range Rover, a condo, and a $2.4 million waterfront house in Fort Lauderdale, Florida. “He knows he has the confidence of the family,” one former colleague told me, “which gives him more swagger.”

I loved this passage because it just seemed so MAGA. Imagine getting rich and being able to do anything and settling on…buying a Range Rover and living in Fort Lauderdale.

This stuff is considerably less funny:

One afternoon last March, I was on the phone with a Republican operative close to the Trump family when he casually mentioned that a reporter at Business Insider was about to have a very bad day. The journalist, John Haltiwanger, had tweeted something that annoyed Donald Trump Jr., prompting the coterie of friends and allies surrounding the president’s son to drum up a hit piece. The story they had coming, the operative suggested to me, would demolish the reporter’s credibility.

I wasn’t sure what to make of this gloating—people in Trump’s circle have a tendency toward bluster. But a few hours later, the operative sent me a link to a Breitbart News article documenting Haltiwanger’s “history of intense Trump hatred.” The story was based on a series of Instagram posts—all of them from before Haltiwanger started working at Business Insider—in which he made fun of the president and expressed solidarity with liberal protesters.

The next morning, Don Jr. tweeted the story to his 3 million followers, denouncing Haltiwanger as a “raging lib.” Other conservatives piled on, and the reporter was bombarded with abusive messages and calls for him to be fired. His employer issued a statement conceding that the Instagram posts were “not appropriate.” Haltiwanger kept his job, but the experience, he told me later, “was bizarre and unsettling.”

The Breitbart story was part of a coordinated effort by a coalition of Trump allies to air embarrassing information about reporters who produce critical coverage of the president. (The New York Times first reported on this project last summer; since then, it’s been described to me in greater detail.) According to people with knowledge of the effort, pro-Trump operatives have scraped social-media accounts belonging to hundreds of political journalists and compiled years’ worth of posts into a dossier.

Often when a particular news story is deemed especially unfair—or politically damaging—to the president, Don Jr. will flag it in a text thread that he uses for this purpose. (Among those who text regularly with the president’s eldest son, someone close to him told me, are the conservative activist Charlie Kirk; two GOP strategists, Sergio Gor and Arthur Schwartz; Matthew Boyle, a Breitbart editor; and U.S. Ambassador Richard Grenell.) Once a story has been marked for attack, someone searches the dossier for material on the journalists involved. If something useful turns up—a problematic old joke; evidence of liberal political views—Boyle turns it into a Breitbart headline, which White House officials and campaign surrogates can then share on social media. (The White House has denied any involvement in this effort.)

Descriptions of the dossier vary. One source I spoke with said that a programmer in India had been paid to organize it into a searchable database, making posts that contain offensive keywords easier to find. Another told me the dossier had expanded to at least 2,000 people, including not just journalists but high-profile academics, politicians, celebrities, and other potential Trump foes. Some of this, of course, may be hyperbolic boasting—but the effort has yielded fruit.Parscale has said the campaign intends to train “swarms of surrogates” to undermine coverage from local TV stations and newspapers.

In the past year, the operatives involved have gone after journalists at CNN, TheWashington Post, and The New York Times. They exposed one reporter for using the word fag in college, and another for posting anti-Semitic and racist jokes a decade ago. These may not have been career-ending revelations, but people close to the project said they’re planning to unleash much more opposition research as the campaign intensifies. “This is innovative shit,” said Mike Cernovich, a right-wing activist with a history of trolling. “They’re appropriating call-out culture.”

These really are the worst people in the world. There is no bottom. We’re dealing with sociopaths.

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