Come together, right now, against Howard:
Change Research conducted a poll from January 31-February 1 of 1,338 likely 2020 general election voters to assess former Starbucks CEO Howard Schultz’s potential independent candidacy for President in 2020.
Schultz is less known to the electorate than other declared and potential presidential candidates (56% have never heard of him or don’t have an opinion). Among those who have an opinion, just 4% view him favorably compared to 40% unfavorably — a 10:1 unfavorable to favorable ratio, far higher than any other candidate tested (for comparison, 52% of respondents rate President Trump unfavorably vs. 42% favorably).
Schultz is viewed unfavorably by Democrats (50% unfavorable — 4% favorable), Republicans (43% unfavorable — 4% favorable), and Independents (31% unfavorable — 4% favorable).
Unity ’20! And as djw observed, he’s doing this despite the fawning coverage he’s received from self-consciously centrist media elites, his only actual constituency.
Speaking of which, Megan McArdle actually published this masterpiece of American comedy writing the day before the above poll was released:
Much of the country apparently prefers total culture war. But only apparently. I’d wager that lots of people would rather pursue a negotiated peace, one that lets both sides of the culture war feel protected instead of waging a bitter fight for total vindication. Those people don’t have a candidate right now.
Could Schultz be the candidate who actually finds the country some common ground? Well, he did unite America around his delicious coffee milkshakes. And even if becoming that candidate wasn’t enough to make him president, it sure would make for a nice change.
Fellow conservative affirmative action hire Bret Stephens chimes in to agree that Democrats are DOOMED if they fail to see Howard Schultz’s broad appeal.
But of course, this is how the elite bubble rolls. The “fiscally conservative” [i.e. “people who support debt-funded Republican upper-class tax cuts and military adventures but start talking about deficits when they call for Social Security and Medicare cuts] and “socially liberal” [although if poor people are the targets of the culture war ¯\_(ツ)_/¯] set are massively overrepresented and reassure each other than their highly unpopular positions are objectively desirable, and try to make their shoddy and unresearched commentary look smart by using words like “concupiscent.” Dreaming of a vanity third party candidate who will acknowledge that you’re right about everything is obligatory, although fortunately for their dignity only a select few are rich and deluded enough to actually try to be that candidate.