Guillotine Shirt

Here is a completely real video of Koch heir, Wyatt Koch, explaining why he likes designing shirts for men who thinks Cosmo Kramer’s shirts were too subtle.

Here are my top five favorite moments in the video:

1. “You can do whatever you want in life…” [if you’re the son of a billionaire]
2.  The sketch that looks like it was drawn by a 7-year-old.
3. “Discoteca”
4.  He wants his shirts to be worn on ya–omg he’s actually on a yacht.
5. LITERAL MONEYBAGS. MONEYBAGS. ON HIS SHIRT.