It’s like this article was begging for me to comment. Ketchup leather is a stupid invention. Sogginess in burgers from ketchup is not a problem. I eat my share of burgers and when they do get too soggy, it’s rarely because of any kind of condiment barring a ridiculous amount of something being put on it. But the combination of our national technological fetishism combined with the need for capitalism to constantly find new products to create a completely unnecessary product to replace a nonexistent problem. The media thus goes crazy for this exciting new technology. All of a sudden, the new technology is a solution for a problem we never knew we had. Now our lives are so much more complete than they were before we knew said problem existed! And our technology fetish is satisfied once again, at least until we need another hit.
In other words, the problem with burgers is not solved by ketchup leather. It is solved by not polluting them with ketchup. If you do want such pollution, I guess there’s nothing wrong with it in leather form. But it solves no problem and we should reject the entire way of thinking that creates nonexistent problems to sell new products.