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Know your audience

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From a letter requesting donations from University of California-Hastings law school graduates:

I owe a lot to UC Hastings. From the professors, to the law journal, to forging friendships, UC Hastings was a life-changing experience. When I graduated in 1978, I pretty much had my pick of jobs and very manageable debt to pay back. I’m now a senior partner at a top-200 law firm.

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It’s one thing for a clueless baby boomer lawyer to not realize that he went to law school essentially for free, while today three years of resident tuition at the same school is nearly $150,000. It’s another for the people whose salaries are paid by that tuition to send out fundraising letters to be quite this tone deaf.

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