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Megan McArdle Wants You to Come Up with Recipes for Her and Her Rich Friends

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*Sigh.* Today I learned middle class and poor people don’t care about their waistlines.

“Longtime readers, of course, have heard me talk about this appliance before: the Thermomix. It’s a food processor/blender that also has a heating element and a scale. Sounds crazy, I know, like one of those weird things you see advertised on television: “It’s a car buffer, and it’s also a Doberman Pinscher!” But in fact, it’s amazing. It consolidates multiple kitchen jobs into a single countertop appliance, saving space, and it also renders a lot of tedious kitchen tasks as easy as pressing a few buttons, from caramelizing onions to making bechamel. I’ve had one for a few years now, and if I was only allowed to have one kitchen electric, it’s the one I would pick. How else would I whip up genoise on a weeknight or make bacon-onion jam to top our burgers with?”

I dunno–try not being a lazy piece of crap? Take time away from admonishing the poors about their wanton ways? There are ways, Megan, there is time.

Couple of notes on QVC (She’s right in that the shopping networks would be the ideal place to hawk these gadgets): 1.) Their buying power is so large they could probably afford to sell them at a significant discount. I can easily see them lopping a good 4oo dollars off the price. 2.) They do installment payment options, making even big-ticket items doable for middle class folks.

I think, though, at precisely the time middle class/upper middle class folks like me began buying Thermomixes would be precisely the time McMegan would lose interest in them. She likes the price point they’re at now…their price tag is┬átheir appeal for her.

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