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Slate contrarianism goes too far

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Book of Dreams

Craft brews would have better sales if they didn’t taste so much like beer.

But srsly, people who like to drink Bud Light just aren’t going to like craft brews — or at least not enough to pay the premium — whether the latter are “hoppy” or not (and of course there are hundreds of excellent non-hoppy craft brews — something which the author acknowledges and which would seem to undermine the central premise of the article). I suggest leaving them undisturbed to enjoy their Steve Miller albums and NY Yankee sweatshirts and re-runs of Mork and Mindy on Channel 57, rather than setting off like Kurtz into that impenetrable darkness, armed with Saison Dupont and misguided missionary zeal.

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