Kaplan: I Can Always Make Things Worse

MSNBC President Rick Kaplan has a new plan for his stillborn show Tough Crowd With Tucker Carlson. In July, Carlson’s unwatchable, heavily promoted wankfest ranked as the #37 cable news show with a 0.2 rating, ranking in between “Power Lunch” and “Street Signs,” and several slots below something called “Robin and Company.” I think the solution here is obvious, requiring a rudimentary grasp of the concept of “sunk costs.” Kaplan, on the other hand, shows no grasp on the concept: he’s going to move the show up against Jon Stewart at 11. Wow, and you thought he was getting slaughtered at 9. The next move after Tucker gets cancelled before the end of the year: Randall Terry Is Making Sense.

To compound the comedy, Roger points us to a Brent Bozell lickspittle with a unique explanation for the dismal failure of Carlson’s show, which certainly can’t be that MSNBC’s theory that there’s an unlimited audience for whatever C-list wingnut you can scrounge up had been definitively disproven. Nope–Kincaid’s explanation centers around pearl-clutching about how Rachel Maddow “is a lesbian with hair so short that she looks like a man.” Oh, the humanity! Yeah, I’m sure without that the show would have overtaken O’Reilly in no time…