The running of the rubes
By 
This is incredibly stupid even by the standards of MAGA immoral panics:
The right-wing outrage machine has now directed its full firepower on Cracker Barrel, the Southern comfort food restaurant chain set up like an old-fashioned general store.
Cracker Barrel, which was already facing attacks from the Stephen Miller-founded law group America First Legal for employing diversity hiring practices, drew fury this week after announcing a rebrand to its logo and restaurant layout, vastly simplifying everything into a more bland, corporate-looking appearance.
Because the new logo deletes the elderly farmer present on the old logo, some MAGA influencers on social media appear to believe it’s an attempt to de-emphasize whiteness or traditional American values.
“In college, I worked at @CrackerBarrel in Tallahassee. I even gave my life to Christ in their parking lot,” wrote Rep. Byron Donalds (R-FL) on X. “Their logo was iconic and their unique restaurants were a fixture of American culture. No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again.”
Let us pause briefly over that one.
“I gave my life to Christ in the Cracker Barrel parking lot” sounds like the filthiest euphemism I have ever heard.
[image or embed]— Calvinball Hat (@kenwhite.bsky.social) Aug 21, 2025 at 3:31 PM
Moving right along:
The account for the right-wing Hillsdale College posted a picture of the new Cracker Barrel logo next to a picture of a founding father statue vandalized with red paint, accompanied by the words, “Same energy.”
“Alright, I’m hearing chatter from behind the scenes about the Cracker Barrel campaign and, on second thought: we must break the Barrel,” wrote anti-“critical race theory” activist Chris Rufo. “It’s not about this particular restaurant chain — who cares — but about creating massive pressure against companies that are considering any move that might appear to be ‘wokification.’ The implicit promise: Go woke, watch your stock price drop 20 percent, which is exactly what is happening now.”
I like how he all but concedes that this is all based on nothing, but on further reflection ka-CHING!
Remember that rare occasion on which Donald Trump actually told the truth?
Former President Donald Trump has said he doesn’t like the term, but he has used it repeatedly himself.
“I don’t like the term woke because I hear woke, woke, woke, you know, it’s like just a term they use,” Trump said. “Half the people can’t even define it. They don’t know what it is.”