Less than Zero
The article on CNN that Atrios linked to also contained this:
MSNBC declined 15% overall and 14% in primetime, while financial news channel CNBC declined 23% overall and 42% in primetime.
It’s hard to understand how Dennis Miller’s ratings could be getting worse. (OK, I guess it’s not entirely Miller–CNBC apparently has a show called “The Big Idea With Donny Deutch.” But still, if you’re down 42%…) Here was that situation as of January ’05: FOXNEWS O’REILLY 2.3 [RATING]
FOXNEWS HANNITY/COLMES 1.7
FOXNEWS SHEP SMITH 1.6
FOXNEWS GRETA 1.4
CNN LARRY KING 1.1
COMEDY DAILY SHOW 1.1
CNN WAVE SPECIAL 0.8
MSNBC HARDBALL 0.5
MSNBC AMBER FREY 0.6
MSNBC SCARBOROUGH 0.4
MSNBC OLBERMANN 0.3
CNBC MILLER 0.1
Uh, I think the idea that there’s an infinite audience for reactionary talk, and that you can beat Fox at its own game, can be safely buried. But how the hell does Miller stay on the air? Donahue was cancelled when he was clobbering Hardball. (For that matter, how does Matthews keep his show?)