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Why is Fox News treated as something other than a propaganda outlet?

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Excellent Yglesias piece following up on Jane Mayer’s superb reportage regarding the operations of Republican Pravda:

study by Emory University political scientist Gregory Martin and Stanford economist Ali Yurukoglu estimates that watching Fox News translates into a significantly greater willingness to vote for Republican candidates.

Specifically, by exploiting semi-random variation in Fox viewership driven by changes in the assignment of channel numbers, they find that if Fox News hadn’t existed, the Republican presidential candidate’s share of the two-party vote would have been 3.59 points lower in 2004 and 6.34 points lower in 2008. Without Fox, in other words, the GOP’s only popular vote win since the 1980s would have been reversed and the 2008 election would have been an extinction-level landslide.

And Fox is not the only thing out there. The Sinclair Broadcast Group is not a television network in a traditional sense. Instead, it’s a company that owns a disparate bunch of local television stations affiliated with all four major networks. But Sinclair does exert centralized control over the “local” television news broadcasts. And research from Martin and his colleague Josh McCrain found that when Sinclair buys a local station, its local news program begin to cover more national and less local politics, the coverage becomes more conservative, and viewership actually falls — suggesting that the rightward tilt isn’t enacted as a strategy to win more viewers but as part of a persuasion effort.

It would be ridiculous, of course, to argue that absent conservative propaganda broadcasting, Republicans would never win an election. What would happen, instead, is that in order to avoid constantly losing, Republicans would need to do more to bring key aspects of their policy agenda in line with public opinion and display less indifference to the prevalence of scandal-plagued individuals in party leadership. The conclusion, however, remains the same: Fox appears to be a decisive influence in making the Republican Party as currently constituted an electorally viable entity. And these studies are based on Fox’s past — according to Mayer, the network has only become more propagandistic since the 2016 election.

These are dark times.

 

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