Big Media Scott is in the Los Angeles Times, discussing Donald Trump’s “presidential campaign”:
As if Trump’s money problems weren’t bad enough, he’s also spending the little he has unwisely. Upward of 20% of his campaign spending is being funneled to various Trump properties as rent or expenses. Presumably in lieu of television advertising, Trump spent more than $200,000 on hats. And while Clinton has a staff of 700 people, Trump has just a tenth of that.
Money isn’t everything, but an advantage that big is hard to overcome. Clinton already has begun to advertise heavily in battleground states in which Trump isn’t running ads at all. And by acting early, the Clinton campaign is locking in advertising at favorable rates, so even when Trump does begin to buy air time, he’ll get less bang for his buck.
Given his massive financial disadvantages, to have any chance at all Trump would need to spend with a laser-like focus on a few swing states. Instead, his campaign has decided to spend some of its very scarce resources trying to win New York, a deeply blue state that Obama carried by 28 points in 2012 and 27 points in 2008. His New York strategy is being devised with Carl Paladino, a sort of dollar-store version of Trump who used a similar “say lots of outrageous things” approach in a 2010 gubernatorial race that he lost by nearly 30 points. Spending money and time trying to win New York would, in other words, be a really dumb idea, even for a Republican flush with cash. For a Republican with as little money as Trump has, it’s a political death wish.
Can his campaign be turned around quickly? It’s not clear. Understandably but also disastrously for someone running for president, Trump hates fundraising.
Even if Trump does decide to get serious about fundraising, I wonder how many Republican donors are going to wonder why they should be buying large positions in Webistics.