This would certainly help ‘splain what gives with marketing that is aimed at women.
SOME AD GUYS SPITBALL HOW BEST TO MARKET TO WOMEN.
AGENDA: MARKETING TO WOMEN.
ATTENDEES: MARK, ED, STEVE, MIKE, MIKE S, PETE, BEN, MIKE H, DAVE, AARON, DAN, AND DAVE P.
DAVE P.: Owls. Something with owls.
MARK: It’s bold. And if there’s one thing I like, it’s bold.
MIKE S.: But not like a Hooters owl.
ED: No. It’s our job, as marketers/male feminists, to empower women, through marketing.
MIKE H.: I could go for some wings.
[10:25 am: Meeting paused for coffee.]
AARON: A scarf cannon — like a T-shirt cannon, but with scarves.
BEN: Shooting scarves at women in the street, but in a fun way.
MIKE H.: Exactly. Guerrilla marketing. It’ll get people talking.
DAN: I have never met a woman who doesn’t like a good scarf, and let me tell you, I have met women.
[10:55 pm: Meeting paused for foosball game.]