Apple is pausing all advertising on X, the Elon Musk-owned social network, sources tell Axios.
Why it matters: The move follows Musk’s endorsement of antisemitic conspiracy theories as well as Apple ads reportedly being placed alongside far-right content. Apple has been a major advertiser on the social media site and its pause follows a similar move by IBM.
The big picture: Musk faced backlash for endorsing an antisemitic post Wednesday, as 164 Jewish rabbis and activists upped their call to Apple, Google, Amazon and Disney to stop advertising on X, and for Apple and Google to remove it from their platforms.
The left-leaning nonprofit Media Matters for America published a report Thursday that highlighted Apple, IBM, Amazon and Oracle as among those whose ads were shown next to far-right posts.
You can believe all you want that “free speech” obligates people to advertise on your platform no matter how much hatemongering it platforms (some of it actively promoted by the site’s leadership,) but nobody else is obligated to fund your crackpot delusions. Social media sites moderate content for very good reasons.