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High on your own supply

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It was hilarious to me, as a resident of Washington state, to see Republicans invest enormous amounts of money in Tiffany Smiley and convince not only themselves and propaganda outlets like Real Clear Politics but even some mainstream outlets that they had a great shot:

The strategy was to flood the zone with fake polls:

Senator Patty Murray, a Democrat, had consistently won re-election by healthy margins in her three decades representing Washington State. This year seemed no different: By midsummer, polls showed her cruising to victory over a Republican newcomer, Tiffany Smiley, by as much as 20 percentage points.

So when a survey in late September by the Republican-leaning Trafalgar Group showed Ms. Murray clinging to a lead of just two points, it seemed like an aberration. But in October, two more Republican-leaning polls put Ms. Murray barely ahead, and a third said the race was a dead heat.

As the red and blue trend lines of the closely watched RealClearPolitics average for the contest drew closer together, news organizations reported that Ms. Murray was suddenly in a fight for her political survival. Warning lights flashed in Democratic war rooms. If Ms. Murray was in trouble, no Democrat was safe.

Ms. Murray’s own polling showed her with a comfortable lead, and a nonprofit regional news site, using an established local pollster, had her up by 13. Unwilling to take chances, however, she went on the defensive, scuttling her practice of lavishing some of her war chest — she amassed $20 million — on more vulnerable Democratic candidates elsewhere. Instead, she reaped financial help from the party’s national Senate committee and supportive super PACs — resources that would, as a result, be unavailable to other Democrats.

A similar sequence of events played out in battlegrounds nationwide. Surveys showing strength for Republicans, often from the same partisan pollsters, set Democratic klaxons blaring in Pennsylvania, New Hampshire and Colorado. Coupled with the political factors already favoring Republicans — including inflation and President Biden’s unpopularity — the skewed polls helped feed what quickly became an inescapable political narrative: A Republican wave election was about to hit the country with hurricane force.

Democrats in each of those states went on to win their Senate races. Ms. Murray clobbered Ms. Smiley by nearly 15 points.

Not for the first time, a warped understanding of the contours of a national election had come to dominate the views of political operatives, donors, journalists and, in some cases, the candidates themselves.

One could argue that by compelling Murray to consume scarce resources the strategy worked anyway. But given that Democrats not only held WA-8 fairly comfortably but pulled off the biggest upset of the cycle in WA-4, I think it’s very questionable that Democrats spending a lot of money reminding people that Republicans are pro-insurrectionists who favor a national abortion ban was a net positive in any way for Republicans.

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