The NCAA’s top decision-makers voted unanimously Tuesday to start the process of modifying its rule to allow college athletes to profit from their names, images and likenesses “in a manner consistent with the collegiate model.”
The board directed the three separate divisions of the organization to immediately begin figuring out how to update their rules in a way that maintains a distinction between college and professional sports.
The board members said in a release Tuesday that all changes should make sure student-athletes have the same opportunities to make money as all other students, maintain the priorities of education and the collegiate experience, and ensure that rules are “transparent, focused and enforceable” and do not create a competitive imbalance. The board wants each division to implement new rules by January 2021.
Good for the Golden State for kickstarting this. It was wild that there were people who thought “the NCAA is just going to kick California and every other state that follows suit out” was a viable possibility. Although there are people willing to argue with a straight face that athletes getting endorsement deals would sully the amateur purity of a sport in which Dabo Swinney just signed a $93 million contract, not counting the third-party compensation he is also allowed to pursue, so.
I also recommend this recent video op-ed by Katelyn Ohashi.