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What girls want

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This would certainly help ‘splain what gives with marketing that is aimed at women.

SOME AD GUYS SPITBALL HOW BEST TO MARKET TO WOMEN.

AGENDA: MARKETING TO WOMEN.

ATTENDEES: MARK, ED, STEVE, MIKE, MIKE S, PETE, BEN, MIKE H, DAVE, AARON, DAN, AND DAVE P.

10:20 am
Meeting begins

DAVE P.: Owls. Something with owls.

ED: Yes.

PETE: Exactly.

MARK: It’s bold. And if there’s one thing I like, it’s bold.

MIKE S.: But not like a Hooters owl.

ED: No. It’s our job, as marketers/male feminists, to empower women, through marketing.

MIKE H.: I could go for some wings.

[10:25 am: Meeting paused for coffee.]

10:45 am
Meeting resumes

AARON: A scarf cannon — like a T-shirt cannon, but with scarves.

DAN: Yes.

BEN: Shooting scarves at women in the street, but in a fun way.

MIKE H.: Exactly. Guerrilla marketing. It’ll get people talking.

DAN: I have never met a woman who doesn’t like a good scarf, and let me tell you, I have met women.

[10:55 pm: Meeting paused for foosball game.]

11:40 am
Meeting resumes

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