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The Money Behind the Lies


A good report on the money behind the ads promoting variously fictional random anecdotes about the ACA:

Americans for Prosperity — the group backed by David H. and Charles G. Koch that has been pouring millions of dollars into competitive Senate races to the rising alarm of Democrats — was also among the politically active groups on the ground in this month’s special House election on Florida’s Gulf Coast.

But its agenda had little to do with the fate of David Jolly, the Republican candidate who won that race. The group’s ground troops — including those who knocked on doors, ran phone banks and reached out through social media to gauge ways to motivate voters — were part of a much greater project, with a prize much larger than a congressional seat.

Americans for Prosperity turned the Florida contest into its personal electoral laboratory to fine-tune get-out-the-vote tools and messaging for future elections as it pursues its overarching goal of convincing Americans that big government is bad government.


The group, for instance, analyzed the available data, determining which of their ads performed best, and held focus group sessions. Among the most recognizable changes from 2012 is that Americans for Prosperity is now producing testimonial-style ads and carrying out an elaborate field effort, spending more than $30 million already in at least eight states with crucial Senate races and in some House districts as well.

Many of Americans for Prosperity’s current ads feature women talking directly to the camera, explaining how Mr. Obama’s health care law has hurt them and their families. The group just repurposed one of its original ads for Colorado, where Republicans see a new opportunity, with a woman saying: “Obamacare doesn’t work. It just doesn’t work.” The tag line now urges voters to call Senator Mark Udall, the Colorado Democrat facing re-election, about the law.

Democrats and others have challenged the specifics of the ads and the use of actors in some of the spots, but Americans for Prosperity has not retreated.

Odd — I’ve always thought that the Koch Brothers were a reactionary force in American politics, and yet here they are siding with true progressives who understand that things like a massive expansion of Medicaid have never been anything progressives have wanted. I guess nobody has explained to them that the ACA was a “bailout” of an industry that would have spontaneously combusted on January 1, 2011 were it not for the dastardly Obama administration. So much false consciousness out there!

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