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Hot Tip: Short Microsoft

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If they decide to create a Mount Rushmore for failing upwards, one slot is already filled:

In the biggest shuffling of Microsoft’s executive ranks since the company’s new chief executive, Satya Nadella, took over, Mark Penn, the former aide to the Clinton family, is becoming the company’s chief strategy officer.

While your typical grifter consultant might continue to get gigs by sticking to campaigns in conditions favorable enough that nobody can screw it up (like Clinton in 1996), Penn continues to get gigs despite screwing up the campaign of a huge frontrunner eleven ways from Sunday. Which shouldn’t have been surprising, since Penn has always been a complete and utter fraud. Nor was his first major campaign for Microsoft impressive. But there’s always a market for people who will pretend that “data” tells powerful people what they want to hear.

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