Home / 2010 British Election / Mildly Surprising

Mildly Surprising

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The Guardian endorses the Liberal Democrats.  While endorsements do not have the power that The Sun believes, they can affect outcomes at the margins.  In my own work, endorsements have been shown to matter in low information contexts where most voting cues are unavailable, such as partisanship (think non-partisan city council elections here for example).  Partisan cues will be readily available on May 6.

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