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“We’ve surely made our mark in history.”

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If you wondered how Ed Whelan created such an over-hyped clusterfuck all on his own, wonder no more. CRC Public Relations, better known for its work with the Swift Boat Veterans, gave him an assist.

After suggesting on Twitter on Tuesday that he had obtained information that would exculpate Kavanaugh from the sexual assault allegation made by Christine Blasey Ford, Whelan worked over the next 48 hours with CRC and its president, Greg Mueller, to stoke the anticipation. A longtime friend of Kavanaugh’s, Whelan teased his reveal — even as he refused to discuss it with other colleagues and close friends, a half dozen of them said. At the same time, he told them he was absolutely confident the information he had obtained would exculpate the judge.

The hype ping-ponged from Republicans on Capitol Hill to Kavanaugh’s team in the White House, evidence of an extraordinarily successful public relations campaign that ultimately backfired when Whelan’s theory — complete with architectural drawings and an alleged Kavanaugh doppelgänger — landed with a thud on Twitter Thursday evening.

The coordinated effort was a testament to the far-reaching but frenzied attempt among conservatives to save Kavanaugh, which appeared to have spun out of the White House’s control. Indeed, Whelan told associates that he had kept his friend Kavanaugh and those working with him in the White House in the dark about his plans.

Well of course he’s saying that now. Even he is smart enough to know that having his neck wrung would hurt a bit.

After unsuccessful attempts to persuade reporters to chase down a theory he put forward on Twitter — that the high school party described by Ford may have taken place at the home of a particular high school classmate of Kavanaugh’s, and that that classmate may have been the perpetrator of the alleged attack — Whelan worked with CRC’s Mueller to devise a strategy that would draw attention to his theory, according to two sources familiar with his plans. That involved teasing the idea that he would make a big reveal but remaining mysteriously tight-lipped about what he had uncovered.

He hadn’t finished making it up yet.

In a series of Twitter posts on Tuesday evening, Whelan strongly suggested he had obtained information that would clear Kavanaugh’s name. “By one week from today, I expect that Judge Kavanaugh will have been clearly vindicated on this matter.” He continued, “Specifically, I expect that compelling evidence will show his categorical denial to be truthful. There will be no cloud over him.”

Oops.

I wonder if CRC covers legal costs incurred when a client’s plan to frame another person for a crime goes spectacularly aglee?

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