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I Can Haz Slogan

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This new slogan by House Democrats is terrible.

The campaign arm for House Democrats on Wednesday tried out a new slogan: “I mean, have you seen the other guys?”

The sticker slogan, one of several floated as part of a fundraising effort by the Democratic Congressional Campaign Committee (DCCC), caused a stir on social media, where many wondered why the party would try out such a self-deprecating campaign line.

“Not exactly the most inspiring slogan, @dccc,” wrote ProPublica reporter Derek Willis.

“Dems are asking people to vote on a new sticker and I’m not sure anyone in history has been as bad as this,” tweeted Adam Serwer, a senior editor for The Atlantic.

Or as someone tweeted to me:

As Willis and Serwer note, this is pathetic. Hell, as Serwer notes, all their ideas are terrible.

It’s possible that “not being Republicans” might be enough to win the House in 2018. But if it is, it won’t be because of that slogan. It will be in spite of it. If Democrats want to convince people to vote for them, “We aren’t Trump” is not going to be enough. There has to be leadership, ideas, and vision. I’m not saying that everyday voters follow position planks on platform, but as Trump showed, they need to believe that the party they are voting for will appeal to their lived experience. Democrats clearly have not figured out how to do that yet. Maybe a national $15 minimum wage would be a start. Or, I don’t know, Medicare For All. That seems good and relevant. Anything is better than what the DCCC proposed today.

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