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Today in Racism

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A post-racial society indeed:

Crain’s reports on SketchFactor, a racist app made for avoiding “sketchy” neighborhoods, which is the term young white people use to describe places where they don’t feel safe because they watched all five seasons of The Wire:

SketchFactor, the brainchild of co-founders Allison McGuire and Daniel Herrington, is a Manhattan-based navigation app that crowdsources user experiences along with publicly available data to rate the relative “sketchiness” of certain areas in major cities. The app will launch on the iTunes on Friday, capping off a big week for the startup, which was named as a finalist in the NYC BigApps competition.

According to Ms. McGuire, a Los Angeles native who lives in the West Village, the impetus behind SketchFactor was her experience as a young woman navigating the streets of Washington, D.C., where she worked at a nonprofit.

But hey, they aren’t racists. Because they say so.

With firsthand experience living in Washington, D.C., where white terror is as ubiquitous as tucked-in polo shirts, grinning caucasians Allison McGuire and Daniel Herrington should be unstoppable in the field of smartphone race-baiting—they’re already finalists in a $20,000 startup contest! But don’t worry: they’re not racist. It says so right on their blog, which asks people to share “sketchy” stories about strangers they spot:

Who we’re not: racists, bigots, sexists. Any discriminatory posts will be deleted.

Oh, well in that case. The app launches tomorrow, so it’s probably safest to just stay indoors until then.

I can’t even express how much this drives me nuts. In 2014, it is evidently OK to say the most racist thing imaginable and then get away with it because you say you aren’t racist. People–no one gets to decide whether or not they are racist or sexist or really much of anything. I know we fetishize individual consumerism and personal branding, but it is actually the community at large who gets to decide–and yes, judge–you. You can think about yourself however you want but that doesn’t mean it is very close to reality.

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