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My colleague Siva Vaidhyanathan, author of The Googlization of Everything forwarded me this interesting piece from Slate, in which ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.
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That’s pretty cool.
Oooh, Slate! I hope its contrarian!
If they would have done a bit more of a “call to action” the hits would have gone up. At those rates it’s too bad Ron Popeil isn’t still around.
God, if only somebody would do a decent version of “Workers of the world, unite! You have nothing to lost but your chains!”
I’ll bet Glenn Beck viewers would respond vigorously, if you pitched it right. Beck’s ideology is such a mess anyhow that a clever advertiser could figure out how to tweak their anti-bank, anti-Obama, anti-2008 fears into something action-oriented.