I’m not sure why I found this article so irritating and compelling at the same time. I’ve known for years that the losers of major sporting events have their “championship” t-shirts swiftly dumped on Romania or Thailand, so the substance of the piece isn’t really surprising. What struck me, however was the degree to which the NFL wants to flush the offending apparel down the proverbial memory hole.
By order of the National Football League, those items are never to appear on television or on eBay. They are never even to be seen on American soil.
They will be shipped Monday morning to a warehouse in Sewickley, Pa., near Pittsburgh, where they will become property of World Vision, a relief organization that will package the clothing in wooden boxes and send it to a developing nation, usually in Africa.
This way, the N.F.L. can help one of its charities and avoid traumatizing one of its teams.
There’s a side of me that loves counterfactuals, and so I would probably pay decent money for a 1997 Cleveland Indians shirt or a 1980 Los Angeles Rams Super Bowl hat. I would pay even more for New York Yankees’ shirts from 2001 or 2003, or Atlanta Braves merchandise from 1991 or 1992 — though my motives there would be of a purely spiteful nature.
There’s also a side of me that thinks this is one more reason that terrorists are correct to hate our freedoms. Post-championship marketing is so aggressive that we can’t wait a few minutes to see the MVP in his victory paraphernalia? How long can it possibly take to silk screen a fucking pile of t-shirts?
The Times didn’t mention whether Larry Summers is behind this, but I have my suspicions.