If Elon has the choice between running a viable business and expressing and endorsing fascist viewpoints, it’s not a mystery what it will be:
Less than 24 hours after Elon Musk endorsed an antisemitic post on X as “the actual truth” of what Jewish people were doing, IBM paused its advertising on the social media platform as X’s chief executive, Linda Yaccarino, and others at the company scrambled on Thursday to contain the fallout.
X employees said on Thursday that they had gotten calls from advertisers wondering why Mr. Musk was making comments seen as antisemitic and why their ads were showing up next to white nationalist and Nazi content, according to internal messages that were viewed by The New York Times. IBM cut off about $1 million in advertising spending that it had committed to the platform for the last three months of the year, the messages said.
In a note to employees on Thursday morning, Ms. Yaccarino said that “X is a platform for everyone” and that “discrimination by everyone should STOP across the board.” She said the company had been clear about its work to fight antisemitism and discrimination, and later shared a similar message on X.
Suspending Elon’s account would help.
On Wednesday, Mr. Musk went further when he agreed with a post from an X account accusing Jewish communities of pushing “hatred against whites that they claim to want people to stop using against them.” Jewish people are now “coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much,” the account added.
“You have said the actual truth,” Mr. Musk replied to the post.
Jewish groups have compared the statement that Mr. Musk endorsed to the “Great Replacement Theory,” the far-right idea that minorities are replacing white European populations.
“It is the deadliest antisemitic conspiracy theory in modern U.S. history,” the American Jewish Committee, a U.S.-based Israel advocacy group, wrote on X on Thursday. “To amplify it on @X is incredibly dangerous.”
Remember when Ron DeSantis launched his campaign with an ad. that featured more footage of Elon than himself? Explains a lot.