"You keep using that word. I do not think it means what you think it means."
Oh my, we are breathlessly informed in the National Post that Mark Steyn’s antiliberal and anti-Western values book is–despite an endorsement by Mona Charen!–being “boycotted” by Canada’s largest book chain. How desperately has Indigo struggled to keep this second-rate theater critic’s new political rant out of the hands of Canadian wingnuts and mouth-breathers?
Mr. Steyn has charged that Indigo and its chief executive officer, Heather Reisman, underestimated demand for his book as a means of “boycotting” it.
His publisher made several attempts to persuade Indigo that its first order of several hundred books was inadequate, he said.
[…]
The company offered America Alone for sale as soon as it came out in September, but it quickly sold out, she said. Ms. Gaulin could not say how many books were originally ordered.
“Upon realizing we had grossly underestimated the demand for this title, Indigo immediately reordered several thousand more books, but Mr. Steyn’s U.S. publisher was unable to fulfill our order because they, too, underestimated demand in the U.S. and Canada,” Ms. Gaulin said.
Worst. “Boycott.” Ever.
