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[ 98 ] February 17, 2013 |

Maker’s Mark will not be watered down. I find it hard to believe that UK getting their doors blown off by Tennessee and this heartening development are coincidental.

…via DJA, some interesting stuff here.


Comments (98)

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  1. boctaoe says:

    That’s Tennessee. I believe there is a rhyme for that.

  2. Djur says:

    I’m not sure Maker’s has a lot of room to raise prices before pricing themselves out of their tier, though. Right now they’re kind of “top of the middle shelf”, and they can’t compete with the top shelf.

    Reducing the proof was probably the better decision, but whiskey drinkers can be prickly about these things.

    • Incontinentia Buttocks says:

      To be fair, they really can’t compete with the middle-shelf in terms of the quality of the product. If you’re drinking Maker’s, you really ought to think about drinking something else that’s just as good but cheaper, or just as expensive but better.

      • JKTHs says:

        This. Maker’s Mark is really in no man’s land.

      • elm says:

        As I say below, I’m a fan of Maker’s (though now that I can afford better stuff, I rarely drink it, as I now mostly drink Woodford Reserve or Blanton’s.) It’s a smoother, slightly sweeter bourbon than similarly priced bourbons. If you’re looking for spicier or more complex bourbons, Maker’s won’t be to your liking, but there’s a reason that it has a large and devoted following.

  3. jon says:

    Shades of New Coke…

  4. JoyfulA says:

    What’s the best bourbon?

    • Linnaeus says:

      That’s a hard question to answer for a couple of reasons: tastes vary so much that if you ask ten different people, you’ll get 10 different answers and it’s hard to compare distillers if their product isn’t widely available. There’s a local distiller just outside of Seattle that I think makes very good bourbon, but you wouldn’t get it outside of Washington (or even in most parts of Washington, for that matter).

      My favorite value bourbons are Elijah Craig and George Dickel No. 12 (a Tennessee whiskey). If I want to kick it up a bit more, I go with Bulleit.

    • Jberardi says:

      Subjective, of course. This one has been getting a lot of heat with the Bourbon geek crowd lately:

      You can also check the rankings here:

      Personally, I love the Evan Williams Single Barrel editions. Available and affordable ($30 give or take), and the barrel-to-barrel/year-to-year variability keeps me coming back to it. More of a “minty” bourbon than a big spicy fireball, I’ve gotten a lot of “wow, I usually don’t like bourbon, but…” responses when sharing this one with friends.

      • Cody says:

        +1 for Four Roses. Small batch is my preferred normal bourbon. It’s relatively cheap ($30 here… I’m awful close to the source though), but I have been itching to try the private reserve. However, I’m always afraid to get a bad barrel or turn out not liking it after spending $50 on a fifth.

    • c u n d gulag says:

      If I could afford it, I’d get Knob Creek – it’s the best of the non-boutique/none-small-distillery bourbons.
      It’s not too expensive, and has great a taste – to me.

      The thing about bourbon, like with scotch, is you have to taste to see what you like.
      Some bourbons are too ‘vanilla-y’ for some peoples tastes, not enough for others – like some scotch’s which people say are too peaty, while others say it’s not peat-y enough.

      Find what you like, and stick with it.

      Most of the fun is in the trying! :-)

    • Eggomaniac says:

      How much money do you want to spend?

      As with all whiskys…

      Price correlates strongly (though not precisely) with quality.

      Single-barrel bourbons are overall much better than the batch-distilled stuff, though individual ones might not be.

      Age also tends to correlate strongly with quality.

      Beyond that, it’s a matter of personal preference.

    • Incontinentia Buttocks says:

      Ditto what everyone else has said about tastes varying. There are actually a ton of good bourbons at various price levels (and for what it costs, I wouldn’t include Maker’s, though a case could be made that the more expensive Maker’s 46 gives you good bang for your buck).

      For my tastes, good bourbons at (various non-extreme) price ranges include (in no particular order):
      Buffalo Trace
      Four Roses (Yellow Label, Small Batch, and Single Barrel)
      Old Forester (esp. Birthday Bourbon)
      Wild Turkey 101
      W. L. Weller 12 y.o. (a much better, mid-priced wheated bourbon than Maker’s IMO)
      Elijah Craig
      Evan Williams Single Barrel
      Old Grand-Dad (114 and Bottled in Bond)

      (That’s without going into the bourbons that are usually talked about in “Best Bourbon” discussions, which tend to be very prices, hard-to-find, superpremium whiskies like Pappy Van Winkle and the annual Three Roses special bottlings.)

    • elm says:

      Pappy van Winkle is hands down the best but, depending on vintage, can cost around $200. (And even the ‘cheaper’ stuff is up near 100.)

      More affordable (~$50) bourbons that are excellent are Blanton’s and Woodford Reserve.

      Knob Creek and Maker’s Mark are also both good at even lower price points. I’m not a huge fan of Bulleit personally, but it’s high quality at an affordable price.

      • elm says:

        Oh, and IB above reminds me I should have put Buffalo Trace in that last category.

      • expatchad says:

        As of today’s exchange rate, Maker’s Mark is $54.18 in Manila and Cebu.

        • elm says:

          Dang! Even as a fan, I’ll say Maker’s is not worth $55. I suspect, though, that the bottle that run $55 here are going to cost you $75 or so in Manila. Is there a Filipino whiskey that you could get cheaper?

          • expatchad says:

            There is one made by San Miguel called Ginera, but I don’t know it’s price (They also make gin, but by far the most common hard liquor here is Tanduay rum and brandy, at about $1.00 for 750 ML and $1.30 for 1 L.

            Sugar is here in huge abundance for the rum, and I have some suspicions that the brandy might actually be grapeless….

    • Djur says:

      Agreed with all above about bourbon being very much a matter of taste. As far as commonly available bourbons go, it’s Knob Creek for sipping, Elijah Craig for drinking, and Evan Williams for swilling. (And for mixing with Coke or whatever, if that’s your thing.)

      Maker’s Mark is popular because it’s a very smooth-drinking bourbon (this has a lot to do with the mix of grains in the mash). I actually think it goes nicely in coffee, but it’s kind of too expensive to justify mixing.

      Now, rye…

      • -dg says:

        Now, rye…

        Yes, what about rye? I like rye but don’t have a favorite as all the ones I like so far are expensive. I tried the Bulliet and it was nasty.

        • Incontinentia Buttocks says:

          I love the Wild Turkey 101 rye, which, like their bourbon, is very reasonably priced (though, again like the bourbon, it’s getting a little harder to find relative to the less good 81 proof version). I’ve heard great things about Rittenhouse, which is also reasonably priced (I’m planning to pick up a bottle when I finish my bottle of the WT rye).. Bulleit rye is ok, but totally overpriced IMO.

    • JKTHs says:

      Only having experience in the under $30 or so price range, I’d say Buffalo Trace

    • JoyfulA says:

      I developed insomnia, and the meds for it both don’t work well and have side effects.

      I’ve never been a drinker because I fall asleep before I sense any of the touted effects. I don’t like wine or beer. However, I accidentally learned that bourbon is delicious. Then I learned that not all bourbon is all that delicious.

      A blog post about bourbon ought to be a good place to learn something about it, before I commit to ongoing nightcaps, and it has been.


    • Colin says:

      Since nobody has mentioned it yet, let me put in a good word for Eagle Rare, which is usually reasonably priced ($20-30 in both TX and NM).

    • MacGyver says:

      Old Crow for bottom shelf
      Bulleit for mid-shelf
      Black Maple Hill or Angel’s Envy for upper mid-shelf
      Pappy Van Winkle for top shelf

      • CaptBackslap says:

        Old Crow is pretty underrated, but it is important to remember this:

        Do NOT get drunk on Old Crow. It tends to result in Lucky Jim-style hangovers.

      • Djur says:

        I’m always secretly glad when the bar’s well is Old Crow, and I always have to take a stiff neat double. It’s not good, but there’s this weird appeal to drinking something that basically tastes like someone put out a burning oak branch in it.

        Around here it costs about the same as Evan Williams Green, which is superior, but Old Crow has nostalgia value.

        Stuff like Pappy is beyond top shelf to me. I sort of feel like cheapness is one of the fundamental qualities of bourbon. The few tastes I’ve had were sublime, though.

      • elm says:

        Of all the whiskeys that up in the well, Old Crow is far and away the best. I drank a lot it in my grad school days, for probably obvious reasons. Thank god for being lucky enough to get a tenure track job, though, as I have thankfully not had Old Crow in about a decade.

  5. Eggomaniac says:

    I’d love to know what percentage of Maker’s Mark’s customer base drinks the stuff straight and therefore might actually have an argument for not wanting it watered down.

  6. UK getting their doors blown off by Tennessee

    Britain has a basketball team?

  7. -dg says:

    I don’t know who makes it as it is store label, but Costco has “Kirkland Premium Small Batch Bourbon” for $20 per liter. Kentucky, aged seven years, 103 proof and yummy yummy yummy. Spicier and more interesting than Makers. My favorite bourbon under $35, it’s good for drinking and cheap enough to use for mixing. A huge bargain.

    Buffalo Trace is pretty good too, but not as flavorful. Black Maple Hill if you can find it is quite tasty.

    • Hogan says:

      Sounds like the one they drink in Donald Westlake’s Dortmunder novels: Amsterdam Liquor Store Bourbon (“Our Own Brand”). But probably better.

      • Incontinentia Buttocks says:

        If you like spicier bourbons, the Old Grand-Dad 114, which goes for less than $20 for 750 ml here in Oklahoma, is a great mixing bourbon …. especially for use in drinks with a lot of ice. My go-to mint julep bourbon, e.g.

    • DocAmazing says:

      Kirkland Vodka is reputed to be Grey Goose in mufti, so I wouldn’t be surprised if their bourbon is equally high-end.

  8. socraticsilence says:

    If your going to go to the mid-premium range I much prefer Booker’s and Amos T. Stagg, the mouth feel is amazing but admittedly the super high proof stuff isn’t for everyone.

  9. virag says:

    turkey 101. why bother with anything else?

  10. OK, while I’ve got you all here and we’re talking booze, I was wondering if y’all wanted to share your favorite quality but not outrageously expensive choices for:


    And also too do y’all usually put this stuff in cocktails (what kind?) or drink them straight up or on the rocks?

    • Captain Haddock says:


      For a decent, simple, cheap martini, I’ll use Gordon’s. It’s cheap, sold in volume, and gets me to my happy place.

      For a martini with a lemon garnish, I’ll use Plymouth or Bombay Sapphire (or maybe Hendricks).

      For a martini with a cucumber garnish, I’ll use Hendrick’s.

      Don’t care for an olive garnish, personally. If I did, I’d probably use Tanqueray 10.

    • Captain Haddock says:

      Oh, and the vermouth: Noilly Prat, Dolin, or Vya, depending on the gin and the garnish.

    • Linnaeus says:


      Luksusowa is quite good and pretty reasonably priced. I drink it chilled by itself or I’ll mix it when I make Moscow Mules or Bloody Marys. If you want to go up a step, Russian Standard is pretty good too.


      Gordon’s and Bombay Sapphire are very solid choices; I like both for martinis and I would use Gordon’s for gin & tonics or a Tom Collins. Junipero gin is also good if you’ve got a few more bucks to spend.


      When I’m not drinking bourbons that I mentioned above, I tend toward Irish whiskey. Jameson or Tullamore Dew are what I usually drink. I don’t typically drink those in cocktails, although I will have bourbon in an old fashioned.

      • elm says:

        Ditto on the Whiskey. I’ll often substitute Jamesons or Tullamore Dew for my bourbon. Both are very tasty and relatively well-priced. I’ve also tried the Jamesons single-barrel, which I didn’t find to be worth the upgrade in price over the regular.

        • Linnaeus says:

          I’ve also tried the Jamesons single-barrel, which I didn’t find to be worth the upgrade in price over the regular.

          Never tried that, so that’s good to know.

      • Hogan says:

        Luksusowa is a potato vodka, which is more unusual than you might think. My wife swears she can tell the difference between potato and corn (and prefers potato), and if you say she’s wrong I will mess you up. I can’t tell, myself, but Luksusowa is good stuff.

        Ditto on Irish whiskey as the alternative to bourbon. My regular choice is Clontarf, and Jameson and Tullamore are quite good. Someimes I’ll get Redbreast or one of the other single malts for special occasions. Peaty. If you like that kind of thing.

        • Linnaeus says:

          I like Redbreast, too, but don’t get it often.

          I suspect most people wouldn’t notice a difference between a potato vodka and a grain vodka, so I didn’t get into that. I myself don’t notice a difference, but I recommend Luksusowa based on value.

    • Djur says:

      Vodka: Don’t pay too much for it. Most vodkas are just food-grade ethyl alcohol diluted with water and an ad campaign. Some of the fancier ones use fancier water and really pretty bottles. It’s all the same stuff. Find the cheapest vodka that works in the drinks you like it in (for me, white and black russians) and stick with that. If you don’t care about money and want the smoothest vodka drink possible, Grey Goose will do the job and isn’t a ripoff.

      Gin: I like the cheapness and nostril-kicking quality of Gordon’s, so that’s the gin I keep around for me. I keep Tanqueray or Plymouth on hand in case someone wants a gin drink but turns up their nose at Gordon’s, and sometimes I dabble in others for fun.

      I don’t really like martinis, I’ve come to realize. I’m not a huge fan of dry vermouth, is the thing.

      My gin drink of choice is a negroni. A negroni converted into a long drink over ice with some lime and soda water is the ultimate hot day lazy drink for me.

      Tequila: Unless you’re doing cheesy lime-and-salt shots or making a bunch of margaritas (both perfectly valid things to do that I enjoy quite a lot), drink 100% agave. It’s honestly very hard to go wrong from that point, assuming you like tequila. If you don’t really like tequila, try an anejo, which is more like a whiskey.

      If you are doing those cheesy fun things, nobody’s really going to care if you use Sauza, although they might also not mind if you go with the Hornitos.

      Bonus round: Campari, fernet, basically any Italian bitters. If a place has a good pisco sour, have one. The dark and stormy is the perfect summer late afternoon drink — real ginger ale and either Gosling’s or Myers’ (or Kraken if you’re into that).

      (Okay, that’s enough of that, you lush.)

    • Scott Lemieux says:

      Vodka — I’m not the one to ask, although I like Core (which I assume you can’t get down there.) My wife likes Prarie vodka from Minnesota and Belvedere.

      Gin: I actually like Beefeater for martinis and G&Ts. Tanqueray is also excellent,and New Amsterdam is acceptable and very cheap. (I should note that I’m not dissing Bombay Sapphire; I can’t have it because of my nut allergy.) Try a gin gimlet too.

      Whiskey. Bourbon — Maker’s rocks if you like smooth and a little sweet, Buffalo Trace if you like spicy. Rye is best for a Manhattan; as discussed above, Rittenhouse if they have it in SC. Irish, Black Bush or Tullamore Dew.

      Tequilla — Gran Centenario. Awesome. Good straight, good in a margarita.

  11. fcc says:

    So, I’m supposed to jump through meaningless hoops to prove I am of legal drinking age to enter a WEBSITE having to do with whiskey? And special notice if I’m on a shared machine, lest I corrupt my three year old sister who having sampled the loose life moves to Boston, denounces god, votes democrat and marries a dusky hued woman. You can’t be too careful these days.


  12. Eric says:

    OT: This is really rich, considering what Jacobson had to say about Loomis in L’affaire Pierre.

  13. Anonymous says:

    I like G’Vine Floraison for martini’s, but then again I also like a dash of orange bitters in them. For general mixing I use Bombay Sapphire Gin, Buffalo Trace Bourbon, Pinch (Dimple for those outside the US) Scotch, or Bowmore if I want a single malt (such as in a Blood and Sand), and whatever potato vodka I have on hand. I’m also partial to “Spice Tree” vatted scotch for a Rob Roy, and my wife swears by Talisker in a Blood and Sand. I recommend whatever cognac is on sale for brandy drinks.

    And you can taste the difference between a potato vodka (or at least a non-antiseptic ultra distilled vodka) and a wheat vodka when drinking them neat.

  14. DJA says:

    And you can taste the difference between a potato vodka (or at least a non-antiseptic ultra distilled vodka) and a wheat vodka when drinking them neat.

    No you can’t (and double0blind taste tests prove this). When you distill to 95% alcohol (as vodka is), all trace of the base ingredients are wiped out. Any flavor differences in vodka are attributable to the water used, not the base ingredients.

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