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The Brits: More Puritanical Even Than Us?

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The Guardian is reporting that Heinz has been forced to pull this television ad in response to viewer complaints.

From the Guardian:

The Heinz Deli Mayo ad has been pulled after less than a week on air after viewers complained to the Advertising Standards Authority that it was “offensive” and “inappropriate to see two men kissing”.

Other complaints include that the ad was “unsuitable to be seen by children” and that it raised the difficult problem of parents having to discuss the issue of same-sex relationships with younger viewers.

Jeebus.

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