So, Pincus, the co-founder of Zynga, and Hoffman, the brains behind LinkedIn, want to force Democrats to rewire their philosophical core, from their agenda to the way they choose candidates in elections — the stuff of politics, they said, that had been out of reach for most voters long before Donald Trump became president.
That’s the guiding principle behind Win the Future, a new project by the tech duo that’s launching in time for July 4. The effort — called, yes, WTF for short — aims to be “a new movement and force within the Democratic Party, which can act like its own virtual party,” said Pincus, its lead architect, during an interview.
Think of WTF as equal parts platform and movement. Its new website will put political topics up for a vote — and the most resonant ideas will form the basis of the organization’s orthodoxy. To start, the group will query supporters on two campaigns: Whether or not they believe engineering degrees should be free to all Americans, and if they oppose lawmakers who don’t call for Trump’s immediate impeachment.
Participants can submit their own proposals for platform planks — and if they win enough support, primarily through likes and retweets on Twitter, they’ll become part of WTF’s political DNA, too. Meanwhile, WTF plans to raise money in a bid to turn its most popular policy positions into billboard ads that will appear near airports serving Washington, D.C., ensuring that “members of Congress see it,” Pincus said.
Billboards! This is surely the most persuasive theory of political change since Larry Lessig’s.
And there’s an even more exciting new twist that will never let you go:
WTF is also eyeing more audacious efforts: Initially, Pincus had planned to solicit feedback at launch on recruiting a potential challenger to Democrats’ leader in the House, California Rep. Nancy Pelosi, in a primary election. That idea is on hold — for now — but Pincus and Hoffman are still trying to solicit candidates to run elsewhere as so-called “WTF Democrats.” For Pincus, one of his early targets: Stephan Jenkins from Third Eye Blind. The two have met in recent months, in fact.
Jenkins/Thomas ’20: never has wank voting been so semi-charmed or smooth!
Via Tom Tomorrow, who observes that Tom Friedman has already written this column dozens of times:
— Tom Tomorrow (@tomtomorrow) July 4, 2017