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Another Media Win

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NBC investing ungodly sums to hire Megyn Kelly so she can interview and legitimize lunatics is really working out well for the network.

According to early Nielsen data, the first 30 minutes NBC’s “Sunday Night with Megyn Kelly” was easily beaten by Fox’s U.S. Open Golf Championship coverage and CBS’s “60 Minutes,” which is in summer repeats.

The second half-hour of Kelly’s news magazine, after the Jones interview aired, fared even worse, finishing fourth in total viewers while tying ABC’s “America’s Funniest Home Videos” for third in the key 18-49 demographic networks covet most.

7:00 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.2 rating/ 5 share (#4)
CBS – “60 Minutes” (R): 4.0 rating/ 9 share (#2)
NBC – “Megyn Kelly on Sunday”: 2.7/ 6 share (#3)
Fox – 2017 U.S. Open Golf Championship: 5.2/12 share (#1)

7:30 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.5 rating/ 5 share (#3)
CBS – “60 Minutes” (R): 4.4 rating/ 9 share (#2)
NBC – “Megyn Kelly on Sunday”: 2.4 rating/ 5 share (#4)
Fox – 2017 U.S. Open Golf Championship: 5.2 rating/12 share (#1)

Kelly’s program averaged 3.5 million viewers and had a 0.5 rating among adults 18-49. The program produced the same numbers last week, which were down 42 percent since her debut three weeks ago featuring an interview with Russian President Vladimir Putin.

That’s most impressive bad performance since Joe Lieberman’s brag about his 3-way tie for 3rd in New Hampshire.

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