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Cross of Gold

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Stupid question here from someone whose knowledge of markets is roughly equivalent to his comprehension of particle physics:

Why, as I’m listening to right-wing radio — which I do more often than I care to admit — do I constantly hear advertisements urging me to sink my fortunes into gold? It’s uncanny. I understand that gold prices have risen and the dollar is teh suck, but when I hear someone pitching gold on AM radio, I can’t help but think I might as well be considering an investment in magic beans.

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