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I don’t make the rules

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In booze , holidays
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On September 28, 2007
According to several of my students, today marks "Drink as Much Beer as Possible Day." Among the various alcohol-themed holidays, the legitimacy of this one appears to hover somewhere below that of "Repeal Day."Nevertheless, I see no reason to dismiss the minor secular feasts for...

Booze Train

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On August 3, 2007

I suspect a lot of folks who never considered taking the train before found themselves momentarily curious to hear that Amtrak was offering $100 in free booze for passengers on.

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Today is the 33rd anniversary of one of the most staggering promotional failures in American sports history. On 4 June 1974, fans who showed up to watch the Cleveland Indians host the Texas Rangers were treated to a remarkably ill-conceived event known as “Ten Cent...

14 May 1932

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On May 14, 2007

Good times:In New York City, Mayor Jimmy Walker demonstrated his support for the cause by organizing a day-long Beer Parade on May 14, 1932. An estimated 100,000 people turned out.

Liquid Bread

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On May 10, 2007

Daniel Davies really likes Budweiser.I'm not prepared to refute or defend Davies' post -- it's actually quite interesting, even if his defense of Bud is actually a refutation of anti-Budweiser.

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