“Timing is the thing, it’s true…”
By 
I wonder if I have what it takes to be a PR flack?
Any appearance of malfeasance is an unfortunate byproduct of the timing of the sale.
Three Equifax Inc. senior executives sold shares worth almost $1.8 million in the days after the company discovered a security breach that may have compromised information on about 143 million U.S. consumers.
The trio had not yet been informed of the incident, the company said late Thursday.
The credit-reporting service said earlier in a statement that it discovered the intrusion on July 29. Regulatory filings show that on Aug. 1, Chief Financial Officer John Gamble sold shares worth $946,374 and Joseph Loughran, president of U.S. information solutions, exercised options to dispose of stock worth $584,099. Rodolfo Ploder, president of workforce solutions, sold $250,458 of stock on Aug. 2. None of the filings lists the transactions as being part of 10b5-1 scheduled trading plans.
Never mind. I couldn’t keep a straight face.
