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Flashback Friday: The Verve’s “Bittersweet Symphony”

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You're a slave to money then you die
You’re a slave to money then you die

In what I hope to make a regular trend for myself on LGM I present to you a special new feature: Flashback Friday where I bring you songs and music videos from the past that linger in the present.

Today, it’s London Grammar covering The Verve’s 1997 hit “Bittersweet Symphony”.

Let’s travel back to the late 90’s when the Brits were ruling the alternative music scene. Frontman from The Verve, Richard Ashcroft, with his shaggy hair and pouty English lips stomps through a London street ignoring everything in his path and BOOM. So. Damn. Cool.

“Bittersweet Symphony” was nominated for Best Music Video of the Year, Best Group Video, and Best Alternative Video at the 1998 MTV Video Music Awards. NME magazine has listed it as one of the 50 best Indie Anthems. Every time the song comes up on my Spotify while I’m walking through London, I feel a sudden urge to bump into someone and then fail to apologize. Blogger Sam Keeper dissects the “irony” of the video when examined in the context of its lyrics here.

The video itself is a long one-shot take directed by Walter Stern, who also directed a number of videos for other English musicians like Massive Attack, the Prodigy, and David Bowie. More recently he’s directed commercials for the NHS and Vodafone and yes, they’re all kinda creepy.

London Grammar is a modern indie rock band that released their first album in 2013. Maybe they haven’t had a massive chart topper yet or won any awards, but I am in love with the deep vocalizations of Hannah Reid and their melancholy style.

From Australia, the band E^ST covers the song for Triple J‘s live cover series Like A Version and then shift into Massive Attack’s Teardrop. The band reveals they were born the year the song came out. Well, good for them for learning from their elders.

Unbeknownst to me before researching this song, this flashback was based on another flashback from The Rolling Stones. There were some legal disagreements, but they all seem to have worked out and Mick Jagger and Keith Richards were added to the credits. Read more about the debate over corporate control and copyright over the song here.

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