It’s a positive that Perdue is improving the welfare of the chickens on the farms it contracts with. It’s creating new standards that include exposure to sunlight and exercise to make chickens’ lives less terrible. Of course, the treatment of farm animals is a national shame but efficiency and profit has gotten in the way of humane treatment. Public pressure on these issues is forcing Perdue to make some changes. Now, these changes are completely dependent on corporate culture and corporate willingness to enforce, so they are far from a solution. For that, you need outside regulations. But still, it’s a start.
I will also state that it would be nice if people cared about the conditions of workers on the factory farms as much as they cared about the chickens and pigs and cows. But alas, they don’t really care at all.